Privacy Policy

Last Updated: 12.05.2025

AdPoint.ro respects the privacy of your data and is committed to protecting it in accordance with applicable laws, including the General Data Protection Regulation (GDPR). This privacy policy describes how we collect, use, store, and protect the personal data of our users, as well as your rights in relation to this data.

1. Collection of Personal Data

We collect the personal data necessary for conducting digital marketing campaigns, including:

  • Name, surname, and email address for newsletter subscriptions and marketing communications.
  • Online behavior data through Google Analytics 4 (GA4) and Google Tag Manager (GTM), Matomo Analytics and Matomo Tag Manager, TikTok pixel, and Facebook pixel.
  • Information about interactions with our campaigns via UTM parameters.

Data collection is carried out directly through contact or subscription forms and automatically through tracking technologies such as cookies. By using our website, you consent to the collection of data in the ways described.

2. Purpose of Data Collection

The collected data is used for:

  • Managing online marketing campaigns.
  • Monitoring campaign performance through GA4 and GTM.
  • Monitoring campaign performance through MA and MTM.
  • Monitoring campaign performance through TikTok pixel and Facebook Pixel.
  • Optimizing content through advanced analysis of traffic and user behavior.
  • Creating statistical profiles to improve user experience.
  • Personalizing offers and campaigns based on user preferences.
  • Identifying traffic trends and conducting performance analyses.

3. Legal Basis for Data Processing

The processing of personal data is based on the consent expressed by the user or for the fulfillment of legal or contractual obligations. Where processing is based on consent, this can be withdrawn at any time.

4. Data Storage and Security

Data is securely stored on protected servers and is accessible only to authorized personnel. We implement technical and organizational measures to prevent unauthorized access or misuse of data, including encryption and multi-factor authentication.

We store data for a reasonable period, in accordance with the purpose of collection and legal obligations. After this period, the data will be deleted or anonymized.

5. Sharing Data with Third Parties

Your data will not be sold or shared with third parties without your prior consent, except in cases provided by law or when we collaborate with partners for the implementation of marketing campaigns. In such situations, we ensure that these partners comply with data protection standards.

6. Users' Rights

You have the right to request access to, rectification, or erasure of your personal data, as well as the restriction or objection to its processing. You can also request the transfer of your data to another controller or lodge a complaint with the competent data protection authority if you believe your rights have been violated.

To exercise these rights, you can contact us using the contact details provided below.


7. Use of Cookies

We use cookies to collect statistical data, improve the browsing experience, and personalize the displayed content. You can manage your cookie preferences directly from your browser or through our website settings.

8. Updates to the Privacy Policy

This policy may be updated periodically to reflect legislative changes or improvements in practices. We recommend that you consult this page regularly to stay informed of any changes.

9. Contact

For any questions or requests regarding personal data, please contact us at: [Insert Email Address].

By using AdPoint.ro services, you express your agreement with the collection and processing of data in accordance with this policy.